M-D provides a personalized In-Store Shopping Experience

Posted by M-D Building Products, Inc. on

MEDIA RELEASE

Mississauga, March 24th, 2017: M‐D Canada Ltd., in conjunction with Didgebridge, a mobile marketing technology company and Advertek, a Canadian Print and Related Media Communications Provider are extremely excited to announce the premier launch in Canada of a location based mobile shopping application. This new application will be integrated with consumer shopping experiences at all Home Hardware Stores across Canada.

This strategic alliance will compliment today’s need to support consumer product education and shopping simplicity in a “mobile‐meets‐retail“world. A whole new experience will be delivered to the shopper once the consumer’s smartphone is engaged in store.

After a year of due diligence in researching location‐based mobile solutions, we found Didgebridge and Advertek who offered, by far, the best way for retail manufacturers and brands to communicate directly with shoppers – on the phone, the only interactive device they bring with them to the store,” said Fergus Chapman, Vice President of Sales and Marketing, M‐ D Canada Ltd. “Our customers can now view the full spectrum of our product offerings for their home insulation and maintenance requirements. They can now, in live time, view all product options, engage with video technology for product information and view all product specifications and features”. Fergus added.

“Using real touch points, we will call out a texting function which will easily guide the consumer to the right product. The landing pages will be quick, engaging and fun which will affect the consumers’ buying decisions. With various click opportunities including “How to” videos, the persuasive power of these visuals will undeniably drive more products into the hands of the Home Hardware customer,” said Stephanie Adams, Marketing Manager, M‐D Canada Ltd. “With this platform, we are able to drive innovation and increase value, separating us from our competition”. Stephanie added.

“Our customers are looking for tools that analyze and act in real time, immediately supporting the consumer purchasing decision, our alliance with M‐D Canada Ltd. and Didgebridge delivers to this rapidly growing market need” noted Joe Montalbano, Co‐CEO of Advertek.

1575 South Gateway Rd * Unit A & B * Mississauga, ONT. * L4W 5J1 Email: [email protected] * Fax: 905‐625‐4249 * Toll Free: 1‐800‐565‐6653

M-D Building Products Names New Chief Operating Officer

Posted by M-D Building Products, Inc. on

Ryan Plotkin named new COO

OKLAHOMA CITY – Ryan Plotkin has been appointed Chief Operating Officer for M-D Building Products,
Inc., a privately held company involved in developing, manufacturing and marketing a range of residential
and commercial weatherproofing, flooring and installation products. The announcement was made by
Loren Plotkin, the company’s President and Chief Executive Officer.

“The company has grown considerably in the past three years,” said Loren Plotkin. “We are fortunate to
have a considerable depth of talent across M-D’s executive management team. As we consider managing
our growth in the coming years, we are recognizing not only the contributions of our management team
but also identifying opportunities operationally where we can gain efficiencies through stronger processes
and practices.”

Loren Plotkin continued, “Ryan’s previous experience as Senior Vice President of Operations for the
company gives him valuable strategic and operational insights into the company as he moves forward in
his expanded role. Additionally, Ryan’s skills and qualities will complement our operational team as they
work together to advance our company’s growth agenda.”

Ryan Plotkin graduated from the University of Miami in 2007 and joined M-D Building Products in 2008 as
Global Business Manager. He was subsequently promoted to Vice President of Corporate Development
and later Senior Vice President of Operations. He recently rejoined the company after obtaining his MBA
from the Olin School of Business at Washington University in St. Louis.
As COO, Ryan Plotkin will be responsible for the consumer products division of the company in North
America.

“As board members, we unanimously support this decision to add a COO position to the senior
management team,” commented board member Nick Canter. “We have a strong talent base at M-D
Building Products, which bodes well for the future of the company. Ryan represents the dynamic and
energetic leadership talent we have in place to deliver new innovations not only in our products but also
in our processes. We are very pleased with this announcement.”

“I am humbled and honored for the opportunity to work with many creative, dedicated and talented
professionals at M-D Building Products,” said Ryan Plotkin. “Our company has a track record in both
product and manufacturing innovations. I am excited about our future and the opportunities ahead to
grow our company and extend our leadership for many years to come.”

About M-D Building Products

M-D Building Products designs, manufactures and markets a range of residential and commercial
weatherproofing products, including door and window weather-stripping, garage door weather-stripping, pipe
insulation and a complete line of interior and exterior caulk marketed under both the Tower Sealants and
DuPont ™ brands. The company also produces aluminum and wood flooring transitions as well as installation
tools.

The company is headquartered in Oklahoma City, where its primary manufacturing and distribution facilities
are located. M-D Building Products also operates seven additional manufacturing and distribution sites across
the U.S. and Canada. The company sells its products through numerous retailers and professional channels to
consumers, contractors, wholesalers and community agencies across the nation.

In 2007, the current management team bought out the founding Macklanburg family after three generations.
Led by majority shareholder Loren Plotkin, the management team has continued to grow and expand the
company’s product lines and upgraded manufacturing and distribution capabilities and facilities.

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